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  • More
    • Zitian Zhou
    • About
    • NEWEST
    • Life
      • 2018
      • 2019
      • 2020
      • TX
      • CA
    • Studio Art
      • Bookbinding
      • Ceramic
      • B&W Film
      • Intaglio
      • Painting
      • Sculpture
      • Armori Chocolate
      • Black Glasses
      • Cache-Cache
      • Chalk Box Package
      • COVID-19 Infography
      • Energy Shot (能量弹) Package
      • RiveGene Biotech Identity
      • Vinyl Album Cover
  • Zitian Zhou
  • About
  • NEWEST
  • Life
    • 2018
    • 2019
    • 2020
    • TX
    • CA
  • Studio Art
    • Bookbinding
    • Ceramic
    • B&W Film
    • Intaglio
    • Painting
    • Sculpture
    • Armori Chocolate
    • Black Glasses
    • Cache-Cache
    • Chalk Box Package
    • COVID-19 Infography
    • Energy Shot (能量弹) Package
    • RiveGene Biotech Identity
    • Vinyl Album Cover
Energy Shot Package Design

Energy shot 能量弹

"能量弹" is the first energy drink brand in China, a functional beverage company in Shanghai. I worked with them to design the packaging of this brand. The brand is positioned as a fruit-flavored soft drink that caters to the style of young people.

Juicy & colorful

About product

Typography Design

“能量弹” means Energy Shot. I split the first chinese word 能, to make it cohesive with power lightning symbol, which boosts the enery into PDP design.

Young & Energetic

In order to highlight the meaning of energy, lightning has become an essential element. There are a lot of small lightnings inserted in the juice, which is a metaphor for the energy and vitality brought by this energy shot. 

Young Color Palette

In order to avoid short package drinks like medicine bottles, I chose lively background colors and fruit illustrations. I designed the flavors of bananas and strawberries, and inserted the juice behind the fruit to make the drink organic and juicy. 

Product Model

Front and back

Tool: Adobe Photoshop, Adobe Illustrator, Procreate, Rhino 3D


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