Energy Shot Package Design
Energy shot 能量弹
"能量弹" is the first energy drink brand in China, a functional beverage company in Shanghai. I worked with them to design the packaging of this brand. The brand is positioned as a fruit-flavored soft drink that caters to the style of young people.
About product
Typography Design
“能量弹” means Energy Shot. I split the first chinese word 能, to make it cohesive with power lightning symbol, which boosts the enery into PDP design.
Young & Energetic
In order to highlight the meaning of energy, lightning has become an essential element. There are a lot of small lightnings inserted in the juice, which is a metaphor for the energy and vitality brought by this energy shot.
Young Color Palette
In order to avoid short package drinks like medicine bottles, I chose lively background colors and fruit illustrations. I designed the flavors of bananas and strawberries, and inserted the juice behind the fruit to make the drink organic and juicy.
Product Model
Front and back