"能量弹" is the first energy drink brand in China, a functional beverage company in Shanghai. I worked with them to design the packaging of this brand. The brand is positioned as a fruit-flavored soft drink that caters to the style of young people.
“能量弹” means Energy Shot. I split the first chinese word 能, to make it cohesive with power lightning symbol, which boosts the enery into PDP design.
In order to highlight the meaning of energy, lightning has become an essential element. There are a lot of small lightnings inserted in the juice, which is a metaphor for the energy and vitality brought by this energy shot.
In order to avoid short package drinks like medicine bottles, I chose lively background colors and fruit illustrations. I designed the flavors of bananas and strawberries, and inserted the juice behind the fruit to make the drink organic and juicy.
Front and back
Tool: Adobe Photoshop, Adobe Illustrator, Procreate, Rhino 3D
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